Why we built this

Trip planning is broken. Here's the proof.

Built by Amelia Perkin, BPS-accredited psychology graduate, with a year in industry

Field notes, vol. 1

Five travel problems you've experienced, and how Perks & Places was built to solve them.

Every one of these is a real, published finding, not a vibe. Each entry runs the same way: the problem, the evidence behind it, then exactly what in this app exists because of it.

01

Paradox of choice

The issue

More destinations to compare should make people happier with what they pick. Past a certain point, it does the opposite.

The evidence

In a real destination-choice experiment, travellers who chose from a large set of holiday options ended up less satisfied and more regretful about their choice than travellers who chose from a small one, even though the large set objectively gave them more of what they wanted available.

Park & Jang, Tourism Management, 2013

How Perks & Places solves it

We never hand you a list of hundreds of destinations to compare. Every match narrows the entire world down to exactly 3 real options.

02

Analysis paralysis

The issue

Too much comparing doesn't lead to a better decision. Past a point, it leads to no decision at all.

The evidence

The same study found that once the set of holiday options passed a certain size, roughly 1 in 5 travellers deferred the decision entirely and picked nowhere, not because nothing fit, but because too much did.

Park & Jang, Tourism Management, 2013

How Perks & Places solves it

That's the uncertainty the quiz exists to resolve upfront, asking directly what you want, instead of leaving you to compare an open-ended list until you give up on choosing at all.

03

Herd mentality

The issue

We copy what looks popular, or whatever the loudest reviews say, instead of choosing what actually fits us.

The evidence

Travellers became measurably less likely to choose a holiday option once only a minority of reviews favoured it, even when that option matched their own stated values better than the popular pick did.

Tanford & Montgomery, Journal of Travel Research, 2015

How Perks & Places solves it

Your match is built from your own specific preferences and values, not from what's trending or highly rated elsewhere. In a group, everyone's answers stay anonymous until the reveal, so nobody's pick gets shaped by seeing anyone else's first.

04

Groupthink

The issue

Groups often settle on a trip someone may actually disagree with, just to keep the peace.

The evidence

Studying real couples' holiday decisions, the outcome usually wasn't anyone's first choice. It was a "golden mean": a compromise shaped by whoever pushed hardest or gave in first, not by what actually fit best.

Bronner & de Hoog, Tourism Management, 2008

How Perks & Places solves it

The system computes one shared match straight from everyone's private answers. No negotiating, so no one's louder voice or willingness to give in decides the outcome, only the answers do.

05

Post-purchase dissonance

The issue

Regret after booking isn't rare in travel, it's the norm. The doubt creeps in right after you commit: did I actually pick right, or did I just want the deciding to be over?

The evidence

Studying real online travel agency bookings, researchers found that interface features designed to trigger impulsive, pressured booking (countdown timers, "only 2 rooms left" prompts) reliably increased regret afterwards. The more pressured a booking felt in the moment, the more doubt followed it.

Jo, Chung, Hlee & Koo, Journal of Travel Research, 2022

How Perks & Places solves it

Your match doesn't come from a countdown clock or a scarcity prompt. It comes from your own answers, given calmly before you've seen a single price or a "selling fast" badge. There's nothing to feel pressured into un-choosing afterwards.

Every feature exists because the science said it should.